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September/October 2001Vol. 2, No. 5From Mundane to Magical: A Campaign to Connect Parents and Kids

Busy parents may think that daily child caring activities, such as feeding and bathing, detract from quality time with their babies, but a new campaign by Zero to Three attempts to change that mindset. Developed in partnership with the Johnson & Johnson Pediatric Institute, "The Magic of Everyday Moments" Campaign is designed to help parents and other caregivers understand and gain ideas on how to use simple, everyday moments to promote a child's social, emotional, and intellectual development.

The campaign debuted with five booklets which address interactions with a child at different stages of development, from age 0 to 15 months. For example, the booklet covering the first 4 months of a baby's life describes what a newborn is learning and what a parent can do to encourage development, such as responding to his babbles with grown-up conversation and playing tracking games with a slowly moving object.

The everyday moments featured in the booklets are promoted as rich opportunities to encourage a child's development by building the child's:

  • Self-confidence
  • Curiosity
  • Social skills
  • Self-control
  • Communication skills.

Download the Magic of Everyday Moments booklets at:

To order free copies of the booklets, contact the Johnson & Johnson Pediatric Institute's toll-free number: 877-565-5465 (calling from outside the U.S.: 314-216-3560)

Related Items

See these related articles in past issues of the Children's Bureau Express:

  • "Bilingual Guide Teaches Parents About Brain Development" (September 2000)
  • "Video Reaches Out to New Parents" (May/June 2001)