October 2002Vol. 3, No. 8New Media Campaign Launched for National Adoption Month 2002--AdoptUSKids
November is National Adoption Month and the theme this year is AdoptUSKids. The purpose of National Adoption Month is to focus attention on the increasing numbers of children in the child welfare system waiting to be adopted. Many of these waiting children have special needs, and all of them need the security and stability of a permanent family to develop to their full potential.
During November, States, communities, public and private organizations, businesses, families, and individuals will celebrate adoption as a positive way to build a family. Across the nation, activities and observances, such as recognition dinners, public awareness and recruitment campaigns, and special events, will spotlight children who need permanent families.
To help States, communities, public and private organizations, businesses, families, and individuals promote this year's events, the National Resource Center for Special Needs Adoption, in collaboration with the Children's Bureau, developed a new AdoptUSKids campaign marketing kit. The kit can be used to generate media coverage and increase support for adoption. It includes campaign planning resources, such as posters, fact sheets, press releases, speaker talking points, promotional materials (note cards, print ads, flyers, billboards/bus cards, book marks), a wealth of other materials, and a CD-ROM to assist in adapting the materials to reflect your organization's contact information.
The complete AdoptUSKids campaign marketing kit, including the CD, is available free (while supplies last) from the National Resource Center for Special Needs Adoption by calling (248) 443-7080 or emailing firstname.lastname@example.org. The kit can also be accessed online on the National Adoption Month website at http://adoptmonth.calib.com/manual/index.htm. (Editor's note: the current kit is available online at http://www.adoptuskids.org/content_images/my_page_social_worker/Marketing_kit.pdf.)
For more information on National Adoption Month, visit the National Adoption Month website (http://www.childwelfare.gov/adoption/nam/) or contact the National Adoption Information Clearinghouse at:
National Adoption Information Clearinghouse
330 C Street, SW
Washington, DC 20447
Phone: (703) 352-3488 or (888) 251-0075
Fax: (703) 385-3206