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May 2005Vol. 6, No. 4ACF Launches Spanish-Language Adoption Recruitment Campaign

The U.S. Department of Health and Human Services Administration for Children and Families (ACF), in partnership with the Adoption Exchange Association, the Collaboration to AdoptUSKids, and the Advertising Council, launched the first national Spanish-language adoption recruitment campaign on Wednesday, April 20, 2005. The campaign is designed to increase public awareness among Latino families about adoption and to encourage prospective parents to adopt children from foster care. The launch included radio interviews and media releases to television and radio stations across the country.

The Spanish-language public service announcements (PSAs) address specific barriers that prevent many families from considering adoption. For example, the campaign highlights that information is available in Spanish, and the adoption process is not as difficult as many perceive it to be. The emotionally moving spots show Hispanic children in everyday activities, such as playing soccer or combing their hair, while having conversations with an imaginary parent. The PSAs encourage prospective parents to call 1-877-ADOPTE1 (1-877-236-7831) or visit for additional information in Spanish. (Editor's note: The link to is no longer active. To view AdoptUSKids' Spanish resources, visit

A significant number of Hispanic children in the U.S. foster care system are in need of finding a permanent, loving home. Of the 523,000 children are in foster care, about 91,000 are Hispanic. However, not all of these children are eligible for adoption; of the 118,000 children who are eligible for adoption, about 16,000 are Hispanic.

For more information in Spanish about this campaign or about becoming a parent to a child from foster care, visit For more information about the Ad Council, go to

Related Items

HHS's English-language adoption recruitment campaign was recently honored by the American Advertising Federation. Read "HHS Adoption Public Service Advertising Campaign Wins Addy Awards" in this issue.

Read more about in the Resources section in this issue.