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April 2010Vol. 11, No. 3Training on Frame Analysis and Changing Public Perceptions

The Frameworks Institute offers an online training designed to help organizations tell the right kinds of stories in order to bring about social change. The training promotes the use of Strategic Frame Analysis (SFA) to help the public understand social issues in a broader context and look to community-based solutions for social problems. The training is composed of four parts:

  • Effective Storytelling for Social Change
  • Telling a Public Story: Strategic Frame Analysis
  • SFA in Action: Or the Science and Art of Reframing
  • Evaluating Impact: How SFA Effects Change

An "extra credit" section describes how one organization used SFA to support legislation for a graduated driver's license in Kansas.

Visit the Frameworks Institute website to access the training: