• July/August 2010
  • Vol. 11, No. 6

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National Children's Health Insurance Toolkit

InsureKidsNow.gov, a website that offers State-specific information on health insurance coverage for children through Medicaid and CHIP (Children’s Health Insurance Program), now offers an online toolkit for professionals. The U.S. Department of Health and Human Services' Centers for Medicare & Medicaid Services designed the toolkit to help organizations raise public awareness and understanding of children's health insurance programs, thereby encouraging eligible parents and guardians to apply for coverage on behalf of their uninsured children. A variety of information, materials, tools, and tactics are provided to assist in education and outreach efforts and are organized into the following toolkit sections:

  • Developing an Approach and Setting Goals
  • Material Development and Dissemination
  • Partner Engagement and Activation
  • Working With Media and Integrating Social Media
  • Retaining Participation in Children's Health Insurance Programs
  • Tracking and Evaluating Your Efforts

Organizations also may add their logos and local contact and State-specific information to the toolkit's customizable materials. This toolkit will be updated as new successful strategies and practices emerge. Currently, parts of the toolkit are in Spanish, Chinese, Korean, and Vietnamese.

For more information, visit:


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