• September 2012
  • Vol. 13, No. 8

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Child Heatstroke Fatality Prevention

The National Highway Traffic and Safety Administration (NHTSA) and Safe Kids Worldwide announced a joint national initiative to prevent child deaths from heatstroke. Since 1998, at least 532 children have died from heatstroke due to being left in hot cars. In 2011 alone, there were 33 child deaths. The "Where's Baby? Look Before You Lock" campaign raises awareness of the dangers of leaving a child unattended in a hot vehicle.

Through educational materials, public events, and public service announcements, the campaign provides information to parents and caregivers on the warning signs of heatstroke, what happens when a child becomes overheated, and precautions to keep children safe. Suggested precautions include:

  • Never leave a child in a parked car, even if the windows are partially open.
  • Make it a habit to look in your vehicle, both in the front and back seats, before leaving it.
  • Partners should call each other after a child has been dropped off at child care to ensure the drop went smoothly, especially if there has been a change in routine.

For more information on the campaign, visit the NHTSA website:


For access to downloadable educational materials, see NHTSA's Parents Central website:


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