- June 2015
- Vol. 16, No. 5
Using Social Media to Promote Youth Programs
Social media can be an effective tool for growing youth programs, if used appropriately. Many programs can benefit from using social media to increase exposure to their resources and services. The U.S. Department of Health and Human Services' Family and Youth Services Bureau (FYSB) developed a series of tutorials to help programs share their services and successes more effectively. The Promote Your Youth Program courses are short, online tutorial videos on how to use blogs, videos, and social media to reach target audiences.
A recently added tutorial focuses on helping youth programs develop a social media presence in the field. Topics discussed include how to budget time used for social media and maintaining a consistent professional voice.
Access the social media module at http://ncfy.acf.hhs.gov/promote-your-youth-program/social-media. For more information on this and other modules, read "Use Social Media to Promote Your Youth Program—New NCFY Course," and access all the modules at http://ncfy.acf.hhs.gov/promote-your-youth-program.