• March 2004
  • Vol. 5, No. 2

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Celebrate National Professional Social Work Month

The National Association of Social Workers (NASW) has declared March to be National Social Work Month. The theme of this year’s campaign--"The Power of Social Work: Pass It On"--is intended to help the general public better understand the profession of social work, how it provides for individuals who need help, and how this process benefits everyone in society.

NASW has developed a toolkit to assist local chapters and other social work organizations with outreach efforts during National Social Work Month and all year long. Contents include:

  • An Observance Calendar, to help local groups develop cooperative or co-sponsorship opportunities with other organizations.
  • A Packaged Practice Area section, with templates for press releases, electronic press pitches, and letters to the editor for each of NASW's eight areas of specialty (including Children and Families).
  • "Fill-in-the-blank" press materials specifically designed to emphasize local angles.
  • 15- and 30-second public service announcements to distribute to local radio stations.

All materials can be accessed on the NASW website at http://www.socialworkers.org/pressroom/swmonth/.

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