• July/August 2004
  • Vol. 5, No. 6

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Online Fundraising Handbook

Nonprofits looking to raise money through the Internet may find the Online Fundraising Handbook useful. Published by Groundspring.org (www.groundspring.org), an organization that helps nonprofits improve their effectiveness through fundraising, this free publication offers guidance on how to make the most of the World Wide Web and email to raise money.

Topics include acquiring new donors online, building email lists, and developing a website to engage visitors. Case studies are used to illustrate the concepts discussed, and "idea hot sheets" provide practical tips. An appendix provides links to other online fundraising resources and tools.

A free copy of the handbook may be obtained from http://www.fundraising123.org/files/groundspring-handbook.pdf.

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