• June 2006
  • Vol. 7, No. 5

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New Ad Campaign Promotes Youth Adoptions

Following on the success of 2 years of popular public service announcements (PSAs) promoting adoption from foster care, the Ad Council is debuting a series of ads that promotes the adoption of teenagers. The theme of this new campaign adds a twist to the current adoption campaign slogan, "You don’t have to be perfect to be a perfect parent," with the phrase, "There are thousands of teenagers who would love to put up with you!"

The campaign will include television, radio, and print ads produced by the Ad Council in partnership with the U.S. Department of Health and Human Services' Administration for Children and Families, the Adoption Exchange Association, and the Collaboration to AdoptUsKids. The ads take a humorous look at everyday interactions between teenagers and parents and encourage prospective parents to realize that they could be great parents for teens.

Each year, more than 18,000 teenagers and young adults age out of the foster care system, transitioning to independent living without having the security and permanency that a family would provide. The goal of the ad campaign is to heighten public awareness and interest in adopting teenagers and providing them with loving and permanent homes and families.

For more information, visit the website of AdoptUsKids:

www.adoptuskids.org

Related Item

The earlier adoption campaign was covered by Children's Bureau Express in "National Campaign Urges Americans to Adopt" (June 2004).

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